Vodafone does a rejig
After a dramatic few weeks the UK’s Vodafone Group unveiled on Thursday a new organisational structure aimed at cutting costs in its mature markets and boosting growth in its emerging markets.
The firm said it would be managed through three new business units: Europe; Central Europe, Middle East, Asia Pacific and Affiliates; and new Business and Innovation.
Each of the new units will be run by separate chief executives.
The group’s chief executive Arun Sarin said the company will create two geographical business divisions – one for Europe and the other covering central Europe, the Middle East, Asia Pacific and affiliated areas.
The third division will be called New Business and Innovation. It will focus on finding new sources of revenue and developing product lines. Much of its responsibility will be to explore the opportunities coming from converged and mobile internet services.
At the helm of the New Business unit will be Thomas Geitner, currently the group’s chief technology officer. Tim Miles, the current chief executive of Vodafone UK, will become the chief technology officer.
The Europe division will be led by Bill Morrow. Morrow is currently president of the Vodafone KK business in Japan that was recently sold to Softbank.
Paul Donovan, chief executive of “Other Vodafone Subsidiaries” will run the Central European business.
The Europe division will contain all of Vodafone principal markets in the UK and the continent, including Germany, Italy and Spain, the company said. “Given the high penetration levels and competitive nature of these markets the unit will focus on leveraging its unique regional scale and reducing costs,” Vodafone said in a statement.
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