An upgrade to the method of sending out text messages by Tube Lines Ltd in London resulted in improved commmunications and cost savings.
The Messaging Centre said that existing client, Tube Lines Ltd. has reported a total of 40% saving on it’s annual communication spend by deploying SMS technology from the company.
Tube Lines works in partnership with London Underground and is rebuilding the Tube’s busiest lines on the London Underground and maintains and is upgrading the infrastructure on the Jubilee, Northern and Piccadilly lines.
The Control Centre fault handlers work around the clock to ensure the swift rectification of any fault. Messages are distributed via SMS to a list of numbers from a computer in the Control Centre. In 2004 Tube Lines was sending text messages singularly to each individual mobile handset, using a slow and lengthy process. It found that senior managers could not communicate with internal employees and contacts quickly enough.
A Tube Lines speokesperson said that “Previously it could take around quarter of an hour to send out all the text messages but now 1,000 messages go within seconds. “Since deploying the SMS technology from The Messaging Centre we now have real-time awareness of problems on our lines, enabling a much more rapid response than previously possible.”
Tube Lines found that the main cost was the fee for each text message and reported that the TMC solution shaved 40% of their internal communications budget. More importantly than the price and costs saved were the robustness, reliability and speed of the communications system that The Messaging Centre provided, even withstanding the extra strain of updates on 7/7.
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