South Korea: SK Telecom Releases “PocketOne” Service

From August 28, SK Telecom (CEO Shin-Bae Kim, www.sktelecom.com) begins “PocketOne” services, a wireless, wireline integrated business support solution which can be used via the PC in the office and the mobile phone or PDA out-of-doors.

“PocketOne” is a wireless, wireline integerated business support solution which assists private businessmen, small and medium commerce, professionals or start-up entrepreneurs that must manage numerous customers and clients, through the PocketOne website (www.pocketone.co.kr) when in the office, and the mobile phone or PDA when out of the office or on a business trip.

Major services of PocketOne include
1) client management (schedule management, business management, service management, 100~130 free text messages),
2) groupware (mail, address book, bulletin board, e-settlement),
3) account book (receipts/withdrawals management, resource management), and is useful for individuals, private businesses and SMEs.

Managing Director Im Gyu-Gwan, head of SK Telecom’s Solutions Business Division, remarked “The greatest competitiveness of PocketOne services is the low usage fee compared to similar existing services, and its ability to be used out-of-doors. PocketOne will greatly enhance the business productivity of individuals, small businesses and small and medium commerce, and we will develop it into a representative wireless/wireline linked U-Office solution that can be used easily and stably.”

The service usage fee ranges from a minimum of KRW 5,000 to KRW 18,000 per month per individual in private businesses and small companies, and can be subscribed to through PocketOne’s website(www.pocketone.co.kr).

South Korea: SK Telecom Launches Text Manager – Forwarding Plus Services

Text messages no longer play a supporting role in communications, but are now a common, main mode of communication. They are not only a means of communication, but also an important method for information delivery.

The frustration one feels when one cannot receive an important text message is inexpressible. When the text message has been automatically deleted because the message box has reached its limit, when one has left their mobile phone at home, or the power is off, making it impossible to check an important text message… An additional service has been released to resolve such inconvenient situations.

The “Text Manager” service that SK Telecom has launched is a comprehensive messaging manager service that manages the text messages and color mail (MMS) sent and received via mobile phone. Text messages and color mail sent and received via mobile phone can be viewed, searched and saved, and replies can also be sent.

Subscribers to this service can save 2,000 text messages and 30 MMS messages (up to 10 megabytes), with a monthly fee of KRW 900. The service can be used for free together with the free 100 messages provided each month on the Web to SK Telecom customers, and a per message fee of KRW 30 when exceeding the number of free provisions.

Also, with the “Text Manager” services, sent and received messages can be searched by number and name, and the”My Log” function allows saved messages to be decorated with a photo to save in one’s PC or to send to a friend via email. There are also diverse functions such as “Fun Text Statistics”, that allows messages frequently sent or received to be viewed by date or ranking.

To enable customers to experience the convenience of the “Text Manager”, SK Telecom is holding an event for free application to the “Text Manager” from August 24 to the end of September. Those that subscribe during this period can use the services for free for one month. Prizes such as a Honda motorcycle, Sony laptop, Sony DSLR camera, Lamborghini bicycle, and Tiffany couple ring will also be provided during the event.

The service can be applied to via wireless Nate – “My” -> “monthly flat fee” -> “Text Manager” – as well as through the NateOn text transmission window (Free Plus), E-station (www.e-station.com), and SK T-World(www.sktworld.com).

When a user has left his/her mobile phone at home, voice calls can still be received through call forwarding, but text messages could not be received until now.

To resolve such problems, on August 25 SK Telecom launched the “Forwarding Plus” services, and text messages can be forward at KRW 1,500 per month, while a fee of KRW 1,900 allows usage with call forwarding services. By the second half of this year, services will also be provided for forwarding of MMS messages.

Services can be applied to through online, offline, mobile customer centers and SK Telecom agencies.

South Korea: SK Telecom Opens “Mobile Karaoke Book” Services

From August 17, SK Telecom launches “mobile karaoke book” services, through which people may easily search song numbers with their mobile phones at karaoke rooms of Taejin and Gumyoung, the major karaoke machine manufacturers.

With the “mobile karaoke book” service, people may search songs not only by title but by artist name, making it easy to find songs when one knows the artist but not the title. In “My Song Box” people can save the code numbers of their favorite songs, relieving them of the effort of searching for songs whenever they go to a karaoke room.

Also, all songs have been connected to rings, connection tones, and mobile karaoke room services, so that songs enjoyed offline can be used immediately online as integrated music content. As in the case of existing karaoke books, “mobile karaoke books” are also updated to add new songs via the “version up” menu every month.

By the end of this year, users can register their mobile phone number into the karaoke machine, and songs saved in “My Song Box” are retrieved and automatically reserved. Going forward, SK Telecom plans to continue developing convenient services for karaoke manias.

Because data usage is free in this service, customers using the flat fee plan for wireless Internet can use the service without feeling burdened by cost. (Volume based users are charged a call fee when downloading songs from VM(Virtual Machine), searching additionally for songs other than those saved in VM, or using the “version up” menu.)

“Mobile Karaoke Book” services can be used by dialing **1111+ Nate, or Nate ->1. Ring/connection tone/music ->6. Challenge! Karaoke -> “BEST” menu. Sweepstakes events are also being held, with prizes including cash of 1 million won (5 winners), Samsung MP3 player (20), and 2 Cizle reservation tickets (700) by October 10.