Sony Ericsson: The powerful handsfree Internet calling solution

Bluetooth™ VoIP Kit HBV-100 – A high performance kit for lower cost calls via the internet.

The Bluetooth™ VoIP Kit HBV-100 is the perfect way to stay in touch with friends and family over the Internet. Comprising a Bluetooth™ headset HBH-PV705 and a Bluetooth™ USB Adaptor, you can get all the normal benefits of using a Sony Ericsson Bluetooth™ headset – freeing your hands while you talk, long talk and stand by times, excellent sound quality and comfort among others – while making low cost internet calls.

Sony Ericsson Bluetooth VoIP Kit HBV-100

Sony Ericsson Bluetooth VoIP Kit HBV-100

Plug it in and talk handsfree

The discreet Bluetooth™ USB Adaptor plugs into your Windows XP PC and requires no complicated installation in order to be compatible with most global internet telephony software. It is pre-paired with the blue colored HBH-PV705 and the two communicate wirelessly to give you complete handsfree freedom around the room while you talk. So if you never considered your Bluetooth™ headset as a way to make calls without your phone, now you can use it as part of the HBV-100 kit with your PC to join the internet call revolution– even if the PC doesn’t have Bluetooth™ built-in. And the outstanding talk and stand by times of the headset allow you take full advantage of those low cost internet calls.

Available late Q4 2006.

Facts and Figures for Bluetoothв„ў VoIP Kit HBV-100:

Kit contents:

* Bluetoothв„ў VoIP Kit HBV-100
* Bluetooth Headset HBH-PV705 in blue
* USB Adaptor
* Standard Charger
* User Guide

Facts:

* Weight:
* Headset = 14g / 0.49 oz.
* USB Adapter = 8g / 0.2 oz
* Color:
* Headset = Blue
* USB Adaptor = Black
* Headset talk time with Bluetoothв„ў phone: Up to 12 hrs
* Headset Standby time Bluetoothв„ў phone: Up to 300 hrs
* Operating System version requirement: :Windows XP

Note: Internet calling or the use of VoIP-related features may cause sound performance disruptions to the Bluetoothв„ў VoIP Kit HBV-100.

The Bluetooth™ VoIP Kit HBV-100 is the latest in a long line of innovation in Bluetooth™ technology from Sony Ericsson. From the first commercial Bluetooth™ headset from Ericsson, through the remote control car CAR-100 to voice dialing, Auto pairing™ or the new Bluetooth™ Watch MBW-100, Sony Ericsson’s Bluetooth™ pedigree is proven in helping people make the most of their mobile life.

Sony Ericsson™ new Z310 is the mirror-finish clamshell phone that colour codes your contacts

For a phone that reflects your style whether you’re at work or at play, picture yourself with the new Sony Ericsson Z310. Announced today, this stand-out phone has a flawless, polished finish. The front icon display is integrated into the design, hidden discretely beneath the surface until a message or call is received. There are even eye-catching coloured light effects that can be assigned to contacts in the phonebook; so you can know at a glance who is calling.

“This stylish clamshell phone is one you won’t want to live without. Not only does it boast good looks and a vibrant colour, it also provides must-have features for this type of everyday phone: VGA camera, MP3 Music Ringtones & Bluetooth® connectivity,” says Steve Walker, Head of Product Marketing at Sony Ericsson. “The fresh look is also complimented by some innovative design features, normally only seen on more advanced phones.”

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The seamless, semi-transparent finish on the front of the phone allows the display icons (which signal when a new event takes place on the phone) to be �hidden’ beneath the surface. And a separate external display, also concealed under the surface of the phone, lets you know exactly who is calling.

Adding to the striking design is a series of novel light effects that serve to both personalise the phone & allow the user to �colour code’ their contacts. Simply assign a coloured light to your frequent callers and you will know instantly whether its work trying to reach you, your best friend fixing a date, or your mother calling to invite you to Sunday lunch! It is even possible to set the look and feel of the menu & screen display to match the time of day; a bright theme during the daytime and something more relaxing or subtle at night.

Although straightforward to use, the Z310 is loaded with features to help you organise your life and have fun along the way. The built-in VGA camera allows you to take spontaneous snaps and share them with family and friends instantly via Picture Blogging (uploading pictures directly to a Blog site from the Z310) or Picture Messaging (MMS). Alternatively, just use the phone as a portable photo album to make sure that your memories are always with you.

And there’s no need to worry if you can’t find your phone in your bag or under that pile of papers! Just link the Z310 to a Bluetooth headset, such as the comfortable & compact HBH-PV705 Headset, and you are likely to never miss a call.

You can choose the Z310 in the colour that best fits your lifestyle and your wardrobe. This luscious phone comes in three very individual colours: Jet Set Black, Blush Bronze or Lush Pink.

Z310 is a Triple band/EDGE/GPRS 900/1800/1900 handset and will be available in selected markets from Q1 2007.

Z310 – Features at a glance:

Imaging and messaging

* Main screen
* 128 x 160 pixels
* STN (for low power consumption)
* 65,536 colours
* External screen – combined Monochrome/single colour display (96 x 64 pixels) and Icon Display
* Built-in VGA camera
* Messaging – MMS, SMS and EMS
* Email
* Instant Messaging
* Changeable Wallpapers & Themes
* Picture phonebook

Music

* Polyphonic ringtones
* Music ringtones (MP3)
* Java Midp 2.0
* PlayNowв„ў
* Direct links for easy download

Connectivity

* EDGE
* HTML browsing
* Infrared
* Bluetoothв„ў
* Speakerphone
* WAP 2.0
* AMR speech codec – optimises voice quality & minimises interference
* FOTA
* Talk time: Up to 7 hours
* Standby time: Up to 300 hours

Accessories

* Bluetoothв„ў Headset HBH-PV705 (over-ear style)
* Deskstand CDS-60
* Bluetoothв„ў Car Speakerphone HCB-100

Sony Ericsson Sponsors Tennis Masters Cup – Global mobile phone innovator makes further investment in professional tennis with three-year agreement for the Tennis Masters Cup Shanghai

Sony Ericsson Mobile Communications, a leading innovator in mobile phone technology and applications, today announces the signing of a three-year agreement to become the official mobile phone of the Tennis Masters Cup, Shanghai. The Tennis Masters Cup takes place for the second year running at Qi Zhong Stadium, Shanghai from 12-19 November 2006.

Sony Ericsson has exclusive worldwide rights as ‘Official Mobile Phone of the Tennis Masters Cup’ and will enjoy prominent on-court brand presence, on-screen score graphics during all national and international broadcasts, global promotional rights and top level hospitality and tickets at the men’s season-ending finale.

The Tennis Masters Cup is the culmination of the men’s professional tennis year where the top eight players, and the world’s best doubles teams, battle it out to be the best of the best. Roger Federer, who was runner-up last year to David Nalbandian, and Rafael Nadal already have booked their places at the 2006 Tennis Masters Cup with the remaining six singles places being closely contested by the ATP’s top players. Doubles teams Bob and Mike Bryan, Jonas Bjorkman and Max Mirnyi, Paul Hanley and Kevin Ullyett, Mark Knowles and Daniel Nestor, and Martin Damm and Leander Paes all have qualified for the doubles tournament.

Gunilla NordstrГ¶m, President of Sony Ericsson China, said: “This demonstrates Sony Ericsson’s commitment to the Chinese market as Shanghai and tennis will continue to host this major sporting event until at least 2008. This is another significant step in our global tennis sponsorship strategy and means that we now have landmark tennis events in three major regions: the Sony Ericsson Open, Miami for the Americas; the Sony Ericsson Championships, Madrid in Europe and now the Tennis Masters Cup in Asia.”

Nordstrom added: “We would like to take this opportunity to express our thanks for the China Open’s partnership with the ATP, the Sony Ericsson WTA Tour and Sony Ericsson, which has provided a solid tennis platform in China.”

Etienne de Villiers, ATP Executive Chairman and President, stated: “Sony Ericsson has again demonstrated a

“Sony Ericsson is one of the world’s most exciting brands and we are very proud they have chosen to become a partner of the Tennis Masters Cup, said Brad Drewett, Tennis Masters Cup Shanghai Tournament Director. “Sony Ericsson joins a very prestigious list of top international and Chinese companies as Premier sponsors of the event. Sponsors recognize the many benefits of supporting the Masters Cup, which is one of the largest annual sporting events in China and has developed an enormous public following there.”

Sony Ericsson is one of 12 Tennis Masters Cup Shanghai Premier Sponsors, which includes Citigroup, Lacoste, South African Airways, Indesit, Rado, China Mobile, Shui On Land, Haworth Furniture, China Pacific Insurance, China Union Pay and Shanghai Petro. Heineken is the event’s Founding Sponsor and Mercedes-Benz is Principal Sponsor.