A clear success for T-Mobile: Germany’s number 1 mobile communication company provided its customers and the many visitors to the 2006 FIFA World Cup™ matches with a vast range of top-quality mobile communication services. The network performance, both in the stadiums and the packed city centers and public viewing arenas, proved itself capable of managing the great surge in demand. One in three of the 3.2 million spectators were signed in to T-Mobile with their mobile phones while visiting a stadium. While the games were underway, some two million calls were made from the stadiums. During the 2006 FIFA World Cup™, more than one billion calls were made through T-Mobile’s mobile communication network, with up to three times as many calls made on the fan miles, in the stadiums and at traffic junctions on World Cup match days than on days when no matches were held.
All users of the German T-Mobile network benefit from the high quality of the infrastructure, meaning that T-Mobile’s extensive preparations for the sporting event of the year have paid off. The company consistently expanded the supply of mobile communications in the stadiums, cities and at important event locations. In order to ensure an ample supply of mobile communication in the stadiums, in the teams’ hotels and on the fan miles, T-Mobile set up 50 additional – mostly temporary – mobile communication stations in the run-up to the 2006 FIFA World Cup™ and expanded existing sites by around 500 mobile communication transmitters. To put this in perspective, it takes 50 mobile communication stations to supply a city like Kassel, with 200,000 inhabitants, with sufficient mobile communication. In order to provide sufficient capacity for data transfer via UMTS and HSDPA, T-Mobile activated a second frequency at more than 60 UMTS stations in the FIFA World Cup stadiums, thereby doubling their capacity. By upgrading some 10,000 existing UMTS network elements, T-Mobile enabled ultra-fast HSDPA data transfer across the country even before the FIFA World Cup.
For football fans, T-Mobile offered an extensive range of mobile information and entertainment services for the 2006 FIFA World Cup™. One particularly outstanding offer is the MobileTV service. This supplied live broadcasts of important games directly to mobile phones via UMTS streaming. The channel “T-Mobile 2006 FIFA World Cup™ Highlights” also offers summaries and expert analyses of all matches following the FIFA World Cup – made by PREMIERE. The MobileTV service was used for a total of more than 700,000 minutes. The top matches were those of the German national squad: The preliminary round game against Ecuador and the quarter-final match against Argentina. And web’n’walk also enabled football fans to follow every goal on their mobile phones, be it via the internet, in the multimedia portal “t-zones” or with MMS News and SMS News.
The offering aroused a great deal of interest among customers, causing the use of the GPRS, UMTS and WLAN-based data services to rise considerably during the 2006 FIFA World Cup™. The entire data volume transmitted via T-Mobile’s mobile communication network was significantly greater than in previous months, at almost 500 Gigabytes per day during the sporting event. Particular contributors to this increase were the MobileTV services, various news services, mobile internet access via UMTS/HSDPA and increased use of HotSpots.
Eleven percent more SMS messages and 18 percent more MMS messages were sent via the T-Mobile network compared to the usual daily figures.
T-Mobile supported the organizers of the 2006 FIFA World Cup™ with innovative mobile communication services. Among them was FIFA’s VIP chauffeur service with more than 1,300 vehicles, which was organized via Push to Talk, the walkie-talkie service from T-Mobile. Plus, over 200 members of the 2006 FIFA World CupTM organizing committee used modern BlackBerry® handhelds from T-Mobile for mobile e-mail communication and scheduling.