LG launches iPhone-like Prada phone

Hot on the heels of Apple’s iPhone, South Korean vendor LG Electronics officially unveiled the distinctly similar looking KE850 on Thursday.

LG has teamed up with fashion house Prada on the branding of the device, which looks to be an evolution of its highly successful Chocolate phone.

Images of the KE850 had been leaked prior to the introduction of the iPhone and, in terms of looks, the two have already been closely compared.

But now that the full specs for the KE850 have been released, it appears that similarities with the iPhone go beyond the cosmetic.

The Prada phone features a touch screen for almost all functions, although LG has kept a couple of hard keys for call answering and ending. Under the hood the unit has a music player, which it promises can multitask alongside other applications like messaging; a video player; a Macromedia Flash based user interface; and a document viewer for Word and PDF files amongst others.

The phone is EDGE tri-band and features a 2 megapixel camera, microSD card memory slot and USB mass storage functionality.

However, two significant shortcomings of the KE850 are its lack of wifi and full internet capabilities.

The Prada phone will be available from Eur600 in the UK, France, Germany and Italy as of late February, followed by countries in Asia from late March. The Korean version of the phone is scheduled to launch in the second quarter.

UK: LG and 3 make sound waves with the U400 music phone

LG Mobile (LG) announces this year’s hottest music handset, the LG U400, exclusively on the 3 network. Available in the UK in black, this music rich, slim-line, 3G slider also has an external scroll wheel which allows easy navigation through a multitude of cutting–edge features.

Downloading tunes couldn’t be easier with the integrated 3 music player which allows searches by artist, title or genre as well as the creation of playlists at the touch of a button. The U400 allows the user to multitask – tunes can be accessed and played through 3 music player at the same time as surfing the web at full 3G speeds.

Once tracks are downloaded over-the-air, music lovers can stream their favourite tunes through to wireless stereo headphones or simply play out over the stereo speaker which automatically pauses music for incoming calls. An array of TV clips and music videos are also available for instant download, played through the video player and brought to life on the crystal clear colour display.

Equipped with a unique scroll wheel, the features of the U400 can be navigated using the external wheel as a click-scroll or as a five-way joypad. The scroll wheel and handy shortcut music keys mean that tunes can be played instantly without even opening the phone.

In conjunction with the launch of the U400, LG Mobile have partnered with scratch DJ experts DMC to offer exclusive preloaded content to LG U400 enthusiasts. DMC and influential Scratch DJ artists are the inspiration for the 10 exclusive scratch ringtones on the handset, covering all music genres from classical through to samba and hip hop through to jazz.

To see the pros in action and pick up some top tips, the U400 handset offers exclusive preloaded footage of two-time DMC champions, French turntablists, C2C. Wannabe DJs can then get creative by scratching over their own tunes using the scroll wheel or adding a number of authentic percussion sound effects from the 14 available via the keypad.

The U400 offers an impressive 2 megapixel camera with flash to deliver clear, sharp pictures of the hottest nights out at the best gigs in town, as well as person to person video calling to ensure friends can enjoy the visual and audio atmosphere at the concerts too.

John Barton, Sales Director at LG Mobile, said: “As the leaders of the 3G market, LG and 3 recognise that for our customers, music is an integral part of their life. The LG U400 allows the user to get creative with music with its easy to use features and innovative software. The introduction of the U400 clearly demonstrates LG’s commitment to music handsets which will appeal to music savvy consumers in both design and functionality.”

Marc Allera, Sales Director at 3, commented: “3 has consistently led the market with the most innovative mobile media services. Music is one of our most popular services and we’re second only to iTunes for digital music sales. With a massive 76% of all mobile music sales happening on 3, we’re well-placed to exploit this growing market. The LG U400 will further enhance our position as the leading mobile operator for music.”

For further information on LG mobile handsets, please visit www.lgmobile.com. The LG U400 is exclusively available on 3, for further information on 3’s pricing, content and services, please visit: www.three.co.uk.

Features

- LG’s first 2.0 megapixel camera on the 3UK network
- Unique �DJ’ scroll-wheel for super-fast music navigation
- Stereo Bluetooth enabling wireless music headphones
- Flat-screen design, lending the handset a sophisticated sleek look
- Music Composer to unleash creative talents

Specifications

- Radio Band: 2100/900/1800/1900MHz
- Dimensions: 99.8mm x 48mm x 20.4mm
- Display: QVGA 2.0” colour 262k TFT
- Talk Time/Standby Time: 232min / 335hr
- Weight: 114g

LG U400

LG U400

Australia: Mobile TV all packaged up & ready to go on 3

Get all the news, Hollywood gossip, music and entertainment you can watch with 3’s NEW Mobile TV pack on the new LG U300…

If you would rather be on the move than on the couch but don’t want to miss out on the action, then 3 mobile’s NEW Mobile TV
pack is perfect for you, and the latest LG U300 is the handset to watch it on!

LG U300 phone

Sign up for the Mobile TV Pack for just $10 per month and you’ll get unlimited access to MTV, E! Entertainment, Cartoon Network,
BBC World and SBS PLUS the brand new SoundTrack Channel- a station that’s devoted to music videos from your favourite movies and television programs and gives you a sneak peak of the latest movie trailers and behind the scenes footage.

Enjoy your Mobile TV Pack at its best, through the LG U300 – a funky and lightweight phone that’s exclusive to 3 mobile. The LG
U300 has a dedicated Mobile TV button that gives you fingertip access to all your favourite mobile TV channels.

If you’re ultra hip and cool then the matt metallic grape colour will suit your style. But if you’re a night owl with a sparkly personality then check out the glossy glitter black version for your perfect accessory.

Sign up to 3 mobile’s $29 cap and get your hands on the new LG U300 for just $8 per month over 24 months. You’ll receive $120
worth of national and international voice calls, national and international SMS, national MMS, voicemail and 13/1300/1800 numbers every month for a low $20 minimum monthly spend. Plus, enjoy FREE national voice call minutes to all friends and family on 3, 24/7.