Vodafone Italy launches an exclusive mini-site entirely devoted to Luciano Ligabue on Vodafone live!, offering songs, videos and concerts exclusively for Vodafone customers who love great music.

For the first time on Vodafone live! you can download from the Ligabue site 10 videos and 10 songs from the best concerts in the “Nome E Cognome Tour 2006″, including “Happy Hour”, “L’Odore Del Sesso” and “E’ Piu’ Forte Di Me”, directly from the San Siro concert on May 27.

Videos of interviews, backstage and pictures are also available, as well as the video of the new single “Happy Hour”, ringtones and ringing tones.

On Vodafone My Radio you can listen to 10 songs live and a choice of tracks with accompanying commentary, chosen directly by Ligabue, all available exclusively to Vodafone customers.

On July 22 Ligabue’s concert “Live in Palermo” will be broadcast live and exclusively for Vodafone customers, who can experience all the emotions of great Italian music on their Vodafone mobile phone. The concert will also be available on Vodafone live! for some days following the event.

Anyone who downloads Ligabue content from Vodafone live! or links up to the live concert on Live TV will take part in the draw for 8 pairs of tickets for the concert in Pescara on August 6. What’s more, anyone who activates the Music promotions after having downloaded Ligabue content will take part in the draw for a couple of tickets to go backstage of the Pescara concert.

Luciano Ligabue’s new single, “Happy Hour”, is the exclusive soundtrack for Vodafone’s new summer advert. For the first time one of his songs accompanies an advertising campaign, linking Ligabue’s highly energetic style of rock music with Vodafone’s enthusiastic and dynamic image, represented by the claim Life is NOW.

Vodafone Italia is launching the Super UMTS Broadband service. From today Vodafone customers can surf the net at the speed of 1.8Mbit a second, which is four times faster than the present UMTS speed.

The new Super UMTS Broadband service will take off today in Turin and Milan and by the end of the month coverage will equal that of UMTS.

Vodafone Italia customers can avail themselves of the new service immediately by inserting their SIM in a new connect card or a new mobile phone, without having to request activation of any kind.

Vodafone’s new Internet box for mobile broadband navigation, which connects desktop computers as well as laptops to the Internet, is also available.

Super UMTS Broadband is based on HSDPA (High Speed Downlink Packet Access) technology, which increases the speed of the current UMTS network.

Vodafone Italia was the first to introduce mobile broadband into Italy – the first transmission of data using HSDPA technology was effected in August of last year.

3 Italia, Mobile Media Company of the Hutchison Wampoa Group, exclusively launches WWW, the first mobile browser service designed for surfing the Internet with no limits from the subscriber’s video mobile phone.

Consumer and business customers will be able to use their own video mobile phone to read and send email messages, surf the Web, buy tickets online, book flight tickets, check the stock exchange or get up to date on the latest news.

The new service WWW is the first of its kind to guarantee a flat access fee and to allow 3 subscribers to access any Internet site with a simple click from any video mobile phone.

The WWW mobile browser can be easily downloaded and installed on the subscriber’s video mobile phone by clicking on the WWW service icon on 3’s Mobile Planet Portal. Alternatively, the subscriber can download the WWW browser by sending a free SMS from the service presentation page on the site www.tre.it to his video mobile phone.

From the WWW home page on the mobile handset, the LINK section provides quick access to sites for La Repubblica, Corriere della Sera and Gazzetta dello Sport, to the weather forecast, curiosities of Dagospia and Tre.it. The section SEARCH allows the subscriber to quickly find what he’s looking for on Google, Yahoo, MSN, Wikipedia and EBay. The MAIL section provides fast direct access to Gmail, Yahoo, Hotmail and Tiscali. The OTHER section provides a quick reference guide and ability to send any
web address to a friend.

The WWW mobile browser offers 3 subscribers many of the typical browser functionalities found on personal computers such as History of the Web sites recently visited, full screen pages, and managing Favorites.

With the Try & Buy option, subscribers can download the WWW application on their video mobile phone to try the service. Users can surf the Internet for free for one week, from any place, with no limitation on data usage.

At the end of the trial period, users can subscribe to the WWW service for a special price until 30th September 2006. Subscribers can choose from a special daily rate of 1 Euro per day (regularly priced at 2 Euro per day) or a monthly subscription of 9 Euro per month (regularly 15 Euro per month). These plans include unlimited data traffic.

For those users who prefer a pay-as-you-go plan, the rate applied will be that already defined in their tariff plan for data usage.

Vincenzo Novari, CEO of 3 Italia, explains: “Finally Internet comes out of the home and is available on 3 video mobile phones with no limitations on time or traffic.” 3 Italia, the first company in the market to launch UMTS and mobile digital TV demonstrates once again its leadership as a Mobile Media Company with its innovative WWW service, economical and easy to use. 3 Italia further enriches its offer with the convergence of communication services, Internet and mobile media. The 3 video mobile becomes even more a “Personal Life Station.”

The WWW service combines the speed of the 3 Italia UMTS network with Novarra’s mobile web technology, giving 3 customers fast and easy access to every Internet Web site from their video mobile phone.

“Internet is used every day by people of all ages, from teenagers to business professionals. With the WWW service, 3 customers don’t need to find a computer or an Internet CafГ© – they can simply turn on their video mobile phone and surf the Web the same as if they were at home or in the office,” says Jayanthi Rangarajan, CEO of Novarra.