Apple Launches iPhone 4S, iOS 5 & iCloud

iPhone 4S Features Dual-Core A5 Chip, All New Camera, Full 1080p HD Video Recording & Introduces Siri

CUPERTINO, California—October 4, 2011—Apple® today announced iPhone® 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking. With the launch of iPhone 4S also comes the launch of iOS 5, the world’s most advanced mobile operating system with over 200 new features; and iCloud®, a breakthrough set of free cloud services that work with your iPhone, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.

“iPhone 4S plus iOS 5 plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “While our competitors try to imitate iPhone with a checklist of features, only iPhone can deliver these breakthrough innovations that work seamlessly together.”

iPhone 4S comes with iOS 5, the world’s most advanced mobile operating system, which includes over 200 new features including Notification Center, an innovative way to easily view and manage notifications in one place without interruption and iMessage™, a new messaging service that lets you easily send text messages, photos and videos between all iOS 5 users. iOS 5 will also be available as a free software update for iPhone 4 and iPhone 3GS customers allowing them to experience these amazing new features.*

iPhone 4S also introduces Siri, an intelligent assistant that helps you get things done just by asking. Siri understands context allowing you to speak naturally when you ask it questions, for example, if you ask “Will I need an umbrella this weekend?” it understands you are looking for a weather forecast. Siri is also smart about using the personal information you allow it to access, for example, if you tell Siri “Remind me to call Mom when I get home” it can find “Mom” in your address book, or ask Siri “What’s the traffic like around here?” and it can figure out where “here” is based on your current location. Siri helps you make calls, send text messages or email, schedule meetings and reminders, make notes, search the Internet, find local businesses, get directions and more. You can also get answers, find facts and even perform complex calculations just by asking.

iCloud is a breakthrough set of free cloud services, including iTunes® in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices. When content changes on one device, all your other devices are updated automatically and wirelessly.

iPhone 4S includes an all new camera with the most advanced optics of any phone. The 8 megapixel sensor has 60 percent more pixels so you can take amazing high quality photos with more detail than ever. iPhone 4S includes a new custom lens, a larger f/2.4 aperture and an advanced hybrid IR filter that produce sharper, brighter and more accurate images. The Apple-designed image signal processor in the A5 dual-core chip is built for performance, and coupled with the features built into iOS 5, makes the camera one of the fastest on any phone. With iPhone 4S, the Camera app launches much faster and the shot to shot capability is twice as fast, so you’ll never miss another shot.

New features in the Camera and Photos apps give you instant access to the camera right from the lock screen, and you can also use the volume-up button to quickly snap a photo. Optional grid lines help line up your shot and a simple tap locks focus and exposure on one subject; and the new Photos app lets you crop, rotate, enhance and remove red-eye, and organize your photos into albums right on your device to share them on the go. New iOS 5 features include built-in Twitter integration and iMessage, so you can instantly share your photos via Twitter directly from the Photos app and send photos via iMessage to individuals or groups. And with iCloud’s innovative new Photo Stream service, a photo you take on your iPhone is sent to iCloud and automatically pushed to your iPad, iPod touch, Mac or PC. You can even view your Photo Stream album on your Apple TV®.

iPhone 4S can also now record video in full 1080p HD resolution and with the new video image stabilization feature, you can take richer, smoother videos. Other iPhone 4S video camera improvements include increased sensitivity, sharpness and an increased ability to capture video in low light conditions. With the new iMessage service in iOS 5, you can now instantly share videos with family and friends.

iPhone 4S has the same beautifully thin glass and stainless steel design that millions of customers around the world love, while being completely redesigned on the inside. Apple’s dual-core A5 chip delivers up to twice the processing power and up to seven times faster graphics than iPhone 4, all while maintaining incredible battery life—now up to 8 hours of 3G talk time.

Improving on the innovative stainless steel external, dual-antenna design of iPhone 4, iPhone 4S is the first phone to intelligently switch between two antennas to send and receive. iPhone 4S now supports twice the download speed with HSDPA of up to 14.4 Mbps and iPhone 4S is a world phone, so both CDMA and GSM customers can now roam internationally on GSM networks.**

Pricing & Availability
iPhone 4S comes in either black or white and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the new 64GB model.*** iPhone 4S will be available from the Apple Online Store, Apple’s retail stores and through AT&T, Sprint, Verizon Wireless and select Apple Authorized Resellers. iPhone 4S will be available in the US, Australia, Canada, France, Germany, Japan and the UK on Friday, October 14 and customers can pre-order their iPhone 4S beginning Friday, October 7. iPhone 4 will also be available for just $99 (US) and iPhone 3GS will be available for free with a two year contract. Siri will be available in beta on iPhone 4S in English (localized for US, UK and Australia), French and German. iOS 5 software will be available on October 12 as a free software update via iTunes 10.5 for iPhone, iPad and iPod touch customers.

iPhone 4S will roll out worldwide to 22 more countries by the end of October including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

*Some features may not be available on all products.

**Carrier roaming policies apply. HSDPA availability and network speeds are dependent on carrier networks.

***Qualified customers only. Requires a new two year rate plan, sold separately.

Apple Unveils iPad 2

Well, Apple’s “iPad-related” event really did produce an iPad 2 unveiling. But perhaps the biggest surprise of the day was that Steve Jobs presided over the announcement. The company’s stock spiked two points at the very moment that Jobs took the stage.

According to a live blog of the event posted on technology site Engadget, Jobs said he “just couldn’t miss this one.”

Jobs opened with a few shots at competitors, noting that Apple’s App Store now features 65,000 apps for the iPad, whereas Google’s Android Market only features 100 apps optimized for the company’s tablet OS, Honeycomb.

Jobs said that the iPad had proved itself a “magical” device, citing 15 million devices sold in the nine months between April and December of last year, which he said accounted for 90 percent market share. He called 2010 “The Year of the iPad” and joked that 2011 is shaping up to be “The Year of the Copycats.”

Copycats or not, the iPad had some catching up to do as other major OEMs stepped in this year at CES with viable competitors to Apple’s slate, many of which appeared to out-spec the iPad.

The iPad 2 manages to fill in a few of the holes. The new device includes a dual-core A5 processor, which Jobs called “dramatically faster” than the original iPad’s 1Ghz A4 processor. The iPad 2 is also a much thinner device, coming in at 8.8mm, which is 33 percent thinner than its predecessor. In fact, the iPad 2 is thinner even than the iPhone 4.

The new version also features a gyroscope like the one included in the iPhone 4 and iPod touch.

But perhaps the most highly anticipated features added to the new tablet were front- and rear-facing cameras, which many considered a must for the device to compete with rivals like the BlackBerry Playbook and Motorola Xoom. Apple didn’t give any information, either during the announcement or on the tech specs for the iPad 2 listed on its website, as to the number of megapixels for either of the cameras.

Jobs said that the iPad will ship in two colors, white and black, on March 11. Surprisingly, the iPad 2 maintains the same pricing structure as the original. The iPad 2 will come in Wi-Fi or 3G versions with 16, 32 and 64GB internal storage, starting at $499 for the 16GB Wi-Fi model. The original iPad has been discontinued. The iPad 2 will be carried by both Verizon Wireless and AT&T Mobility.

The company also took time to demonstrate two accessories for the new device. Apple will offer an HDMI out adaptor that runs $39, as well as a special case, which comes in poly or leather for $39 and $69, respectively.

Additionally, Apple unveiled iOS 4.3, which offers increased Safari performance via a Nitro JavaScript engine. The new version of the operating system also offers iTunes home sharing, as well some improvements to Airplay.

The company demonstrated a pair of newly revamped apps for the iPad 2. iMovie and an 8-track version of Garage Band will be available for $4.99 at the iTunes App Store.

Apple shares were trading at $353 as of 2:35 p.m. Eastern time. The stock opened the day at $350 per share.

Apple, AT&T, Google Explain Google Voice

Apple, AT&T and Google on Friday all replied to the FCC’s letters of inquiry regarding the companies’ roles in the rejection of the Google Voice application by Apple’s App Store, with Apple saying it hasn’t actually rejected the application – it just hasn’t been approved.

As part of a wider directive from the Obama Administration to investigate competition in the wireless industry, the FCC asked the three companies to explain what exactly Google Voice is and why it was rejected from the Apple App Store.

Google described its service as an “enhanced voice and data messaging application that provides number management and related services to users who have one or more existing wireline or mobile phone services.” Additionally, Google acknowledged that users can make calls using the service, which Google said, “utilizes the carrier voice network from the application.”

But it wasn’t use of the carrier’s network to place calls that bothered Apple. The iPhone maker denied allegations that it has rejected the Google Voice app at all. A letter from the company stated that Apple “continues to study it. The application has not been approved because, as submitted for review, it appears to alter the iPhone’s distinctive user experience by replacing the iPhone’s core mobile telephone functionality and Apple user interface with its own user interface, for telephone calls, text messaging, and voicemail.”

AT&T and Apple denied any kind of collusion with AT&T in the review, approval or rejection of the application. AT&T saw a backlash after the application was rejected as many critics of the move accused the carrier of asking Apple to reject the application.

Both companies acknowledged certain contractual obligations designed to protect AT&T’s network health and the iPhone’s integrity. For instance, Apple noted that “there is a provision in Apple’s agreement with AT&T that obligates Apple not to include functionality in any Apple phone that enables a customer to use AT&T’s cellular network service to originate or terminate a VoIP session without obtaining AT&T’s permission.” Further, Apple acknowledged that it did not know if there was a VoIP element to Google Voice.

AT&T did say it would review its policy regarding VoIP applications running on its network, stating: “We plan to take a fresh look at possibly authorizing VoIP capabilities on the iPhone for use on AT&T’s 3G network. AT&T will promptly update the Commission regarding any such change in its policies.”

Meanwhile, VoIP service provider Skype released a statement applauding AT&T’s willingness to “take a fresh look at authorizing VoIP capabilities on the iPhone over AT&T’s 3G network.”Because VoIP services allow cheap voice calls and messaging, most have been relegated to only working over a Wi-Fi connection.