Nokia – the host of mobile present
Nokia is to take on QPass, Motricity and the rest with its own hosting solution, which it launched today.
The Finnish giant has observed the growing trend of operators outsourcing the management of their entire content services operations to third parties – and it wants a piece of it. The company promises its Nokia Hosting solution can give customers a chance to launch quickly while offseting the huge investment costs associated with multimedia services.
Although Nokia has always been involved in ‘back end’ infrastructure, this is a major new direction for the organisation. It simply believes data services are at a turning point. Patrik Sallner, Nokia Networks’ head of hosting service line, told ME: “After a tough ferw years, operators are starting to invest again. But they want to offset risks. And they recognise that their focus has to be on the customer experience, not technology.”
Nokia is not alone in this market. In recent months T-Mobile, for example, outsourced its content operation to Qpass while 3 Scandinavia did the same with Ericsson. Sallner believes Nokia’s global reach, consumer understanding and existing relationships (with operators) will help it compete.
Nokia will announced its first customer wins soon. It already works with Mobilkom Austria (hosting push to talk services), TIM (on IMS and device management) and others.
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Tags: Ericsson, Mobilkom Austria, Nokia, T-Mobile, Telecom Italia