Germany: Bundesliga on UMTS cell phones
The game goes on – and thanks to T-Mobile, soccer fans can watch all the action live and in color, even on the go: MobileTV is transmitting up-to-the-minute live images, live broadcasts and match-day highlights directly to mobile displays on no less than three channels in time for the start of the German Bundesliga on August 11. Fans won’t have to miss a single crucial scene, even if they can’t watch the match on TV. T-Mobile has acquired the rights for mobile live transmission for the next three seasons for all matches in the first and second Bundesliga, as well as the secondary rights for summarizing highlights, and broadcasts. The offer is based on the signal of PREMIERE, which T-Com also uses for transmitting its online Bundesliga offering over the VDSL high-speed network.
The MobileTV offering for Bundesliga fans covers three channels:
# The Live channel transmits one complete Bundesliga top match every day from Friday to Monday, plus three selected second-league matches, including Monday’s top match.
# The Broadcast/Live channel transmits live broadcasts on Saturdays, switching between all Bundesliga matches, followed by live broadcasts of the second-league matches on Sundays as well as additional live broadcasts of complete first and second-league matches on the other match days.
# The third offer is the Highlights channel, which screens up-to-the-minute summaries of all first and second-league Bundesliga matches of the respective match day, the goals of the week, the best scenes from the match days and a host of soccer news and background info in a moderated Bundesliga show. The Highlights channel also broadcasts a moderated daily sports news program covering sports news from all over the world.
Both the Live channel and the Broadcast/Live channel – T-Mobile is providing both channels together with private broadcaster PREMIERE – go on-air 30 minutes before kick-off with individual preparatory reporting on the match being covered. The first analysis is broadcast at halftime. The final whistle and live broadcast are followed by an in-depth news report covering all goals. The Highlights channel is available 24/7.
The MobileTV offer can be accessed on the t-zones portal under MobileTV and for selected cell phones, on the bookmarks page on the web’n'walk portal under the Bundesliga menu, respectively. The use of MobileTV requires a 3G-capable mobile device. MobileTV can currently be used via the web’n'walk portal with Nokia devices N70 and 6680.
The Bundesliga offering is a component of the MobileTV service from T-Mobile. Use of MobileTV is subject to a monthly or daily charge. The flat rate of EUR 7.50 permits unlimited use of MobileTV for a month; access for 24 hours costs EUR 2. The price includes use of the entire MobileTV offer of T-Mobile. No additional costs are incurred for data transmission.
In addition to MobileTV, soccer fans can also stay on the ball away from home with the latest MMS and SMS news from T-Mobile and learn everything worth knowing about their favorite clubs. T-Mobile is offering video MMS news with its “Mein Team” (My Team) goal ticker as of the start of the 2006/07 Bundesliga season. This covers the very latest summaries of a favorite club’s encounters, or the top match of the second league. The “Meine Liga” (My Division) goal ticker provides a video of the goal of the day and a complete summary with all results of the match day. The goal tickers are also available as SMS news messages with additional information on all first and second-league clubs. Wallpapers with club crests and logos, ringtones, soccer songs and even an exciting soccer game are available for download. An overview of all T-Mobile soccer offers can be found on the Internet at www.t-mobile.de/fussball.
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Tags: Entertainment, Germany, MMS, Mobile TV, Operators, Premium Services, Regional, SMS, T-Mobile