Bango and mBlox Join Up Payments
The integrated content billing solution combines Premium SMS with mobile internet ‘browse and buy’.
By integrating the mBlox premium billing solution with Bango< 's browse and buy technology, users benefit from a portal style payment experience for mobile content even though the underlying billing mechanism is Premium SMS.
The combined approach will mean that users will not have to send a separate SMS message to pay for content when they decide to buy content they have found by mobile search or click-throughs from banner ads on mobile sites.
Premium SMS payment is done automatically using the mBlox transaction network and the user downloads the content using their phone browser to complete the transaction.
"Bango reviewed all the major mobile transaction networks in the US and overseas" said Ray Anderson, CEO at Bango "and we chose to partner with mBlox for the reliability and performance of its Premium SMS billing and messaging platform,
"Bango's unique approach to the mobile internet browse and buy experience has been proven in overseas markets, and we can see enormous scope here." said Jeff Clark, CEO of mBlox. "There will be many opportunities for collaboration between Bango and our clients and partners in the US and around the world."
At the same time, mBlox has appointed Bango as a Solution Partner, in recognition of Bango's compelling offer.
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Tags: Mobile Commerce, Premium Services, SMS