3, Ireland’s newest mobile network, today announced its programming package for the 2006 FIFA World Cupв„ў, including made-for-mobile TV shows and fast-turnaround match highlights.
3’s package will be offered free to all customers and will include three dedicated mobile TV channels – extended match highlights, ‘Today’s Best of…’ content and a specially commissioned daily magazine show – the first made-for-mobile programming of its sort. The match highlights will be made available following every game, five minutes after the final whistle. A new ‘match centre’ application for the 2006 FIFA World Cupв„ў will also offer minute-by-minute text commentary and in-match stats from every game.
3 has licensed non-exclusive mobile broadcast rights in Ireland for all 64 matches of the 2006 FIFA World Cupв„ў from the 9th June to 9th July.
By offering this in-depth coverage to mobile consumers for free 3 is setting the standard for sports content in the maturing mobile media marketplace. 3 is single–handedly managing the acquisition, marketing and distribution of this premium content. With the widest 3G network in Ireland, 3’s customers can enjoy the 2006 FIFA World Cupв„ў whatever they’re doing, up and down the country.
Robert Finnegan, Managing Director, 3 Ireland, said: “While Irish football fans will sadly not be seeing the ‘Boys in Green’ take to the field in the 2006 FIFA World Cupв„ў, that doesn’t mean they have to miss out on any of the fantastic goals and highlights that are sure to feature throughout the competition. The 2006 FIFA World Cupв„ў is the first mainstream event where video mobile will play a major role as a media platform. In keeping with our track record of innovation, we are delivering specially made for mobile content and an exciting package of programming. What’s more, 3 Ireland’s customers get all this for free.”
Oliver Seibert, an Executive Director of Infront, the company responsible for the worldwide marketing and sales of the broadcast rights to 2006 FIFA World Cupв„ў, comments: “We are delighted about the partnership with 3. They have shown us that they can deliver a compelling offer that football fans will want. We are pleased that by giving wider access to the best of the 2006 FIFA World Cupв„ў, 3 will be helping in the continued success of new media coverage of the single biggest sports event.”
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