A couple of new services are sending video to the iPhone, which has been hampered by a narrow choice of supported video formats. NBC is streaming episodes of 30 Rock and The Office to the iPhone over the WiFi network reports NYT quoting Silicon Alley Insider. Orb has also launched a native client for the iPhone and iPod Touch, letting users stream video from their PC reports The Register. Orbs client works over the 2.75G Edge network.

The important thing is that these methods bypass Apple’s (NSDQ: AAPL) store, which was pointed out by J. B. Perrette, the president of digital distribution for NBC Universal: “One other benefit of streaming is that it can reach users of a device like the iPhone without having to cut deals with the phone’s maker. Web video, he said, “is only using the hardware as an access point to the content.” The same goes for the data channel.

Mobile music remains a challenging business for Warner Music Group (NYSE: WMG), which reported today in its second quarter earnings ending March 31 that mobile remains “soft” as ringtone sales fell year over year in the US, and was flat massive 17.6 percent drop.

Apple and America Movil announced they have signed a deal to bring the iPhone to more than a dozen Latin American countries. The carrier said it plans to offer Apple’s handset across all of its Latin American operations starting later this year, but didn’t give any other details of the arrangement.

Apple also recently announced deals to offer its only handset with Rogers Communications in Canada; Telecom Italia in Italy; and Vodafone Group in 10 countries, including Australia, India, Italy and Turkey. Based on its report for the quarter ending March 31, Apple has sold 5.4 million iPhones worldwide so far; the company stands firm with its goal of selling 10 million iPhones by the end of this year.