Consumers can remotely pick and choose full-length movies on their phone that they want to start downloading to their home PC while on the go, according to CinemaNow, an online video site, and uVuMobile, a mobile software company. The two companies said the service lets users watch trailers on their phone and pick from a catalog of 10,000 movies that will then be downloaded on your PC. The movies aren’t downloaded to the phone and can not be watched on the phone, which is too bad, although they can be viewed on a handful of devices, including PCs, digital TVs, handheld media players and set-top boxes. The mobile catalog is available via a phone’s WAP browser at mobile.cinemanow.com. [Release]

The third-generation (3G) mobile phone service is ready for use in the upcoming Beijing Olympics as the high-speed wireless connection service and related products were formally delivered on Monday.

China Mobile, China’s top wireless operator, and South Korean cell phone producer Samsung presented 15,000 3G handsets, plus data cards and nearly 3 million yuan (about 428,600 U.S. dollars) of calling fees, to the Beijing Organizing Committee for the 29th Olympic Games here on Monday.

With the offer, work staff and volunteers of the Games can enjoy high-speed data transmissions, which allow them to watch televised games, play videos, and surf the Internet on cell phones.

The service is based on the Chinese 3G standard, known as TD-SCDMA (Time Division Synchronous Code Division Multiple Access).

China Mobile has basically finished construction of the TD-SCDMA network in eight cities, five of which are to host events for the Beijing Olympics in August, including Beijing, Shanghai and Tianjin, said the company.

China has promised to provide 3G service for the Games. China Mobile is the sole cooperative partner for the Beijing Olympics in mobile communications services while Samsung is the only one in mobile terminal supply.

China Mobile started the commercial trials of 3G services in the country in April.

The International Telecommunication Union recognized TD-SCDMA as one of the world’s three official 3G standards in 2000. The other two are Europe’s WCDMA and North America’s CDMA 2000.

TV (LSE: ITV) could be slapped with a record fine of about ?4 million pounds (US$7.88 million) following the conclusion of Ofcom’s six-month investigation into last year’s premium phone line scandal, reports the Mediaguardian.co.uk, who did not cite a source. ITV viewers of such shows as Saturday Night Takeaway and Soapstar Superstar paid some ?7.8 million on premium phone calls for either competitions whose winners had already been determined, or on voting that had no effect on the poll’s actual outcome.

A ?4 million pound fine–the final figure has not yet been set–would be double the highest fine levied so far, the ?2 million pounds GMTV was forced to pay last year, when it was found guilty of similar wrongdoings. Still, it could have been far worse. Under the terms of its broadcasting license, ITV could have been fined up to 5 percent of its “qualifying revenue”—?70 million pounds. The MediaGuardian says it was only ITV chairman Michael Grade’s determination to quickly deal with the mess by appointing Deloitte to investigate the scandal, along with ITV’s assurances it would spend ?18 million on compensation and other fixes that kept the fine down.

Premium rate phone calls were a serious money maker for broadcasters, which increasingly turned to them to shore up falling advertising revenues. ITV’s earnings this month shows it has lost ?58 million in revenues in 2007, after being forced to give the calls up.